FIFA announced a new game strategy called “digital football”, and in 2022, following the end of a multi-year partnership between FIFA and EA, FIFA announced that it would work with more studios and distributors to promote the diversification of game products.

As part of the announcement, FIFA will launch a new FIFA game with the developer Delphi Interactive, the first edition of the FIFA World Cup, which, according to the official presentation, is a “new FIFA World Cup simulation game that will allow you to write your own World Cup story”, which will land on Netflix this summer.
The announcement created a single brand for a series of partnership agreements signed by FIFA in the game industry since the termination of the EEA agreement. They constitute a “digital football ecosystem”, including:
An upcoming Netflix game developed by Delphi Interactive, released this year

Free-of-charge streetwalker-style game FIFA Heroes, developed by the EMBER studio, released this year
FIFA Rivers, released in 2025 and developed by the pioneer company Mythical Gomes
Working with GameFam’s Roblox game, Super United Football, which has been renamed FIFA Super Football.
Add the official FIFA competition to the Sports Interactive Football Manager.
Official FIFAe electric competition in collaboration with eFootball in Colome. Yes.
FIFAe in collaboration with Epic ‘ s Rocket Alliance
FIFA states that they have constructed an ecosystem as a whole and that each game is grouped into the following four categories: football action simulation (FIFA World Cup first edition), football action simulations (FIFA Heroes), non-action simulations (Soccer Manager) and non-action simulations (FIFA Rivas). FIFA City, the goal is to cover 1.8 billion football-loving game players with these combinations.

According to the Game Industry magazine, FIFA is negotiating more cooperation agreements with a number of developers and distributors with the overall goal of branding football experiences for various players around the world. Cooperation with game developers was specifically mentioned in the bulletin, but no specific details were disclosed.
