Appmagic, a mobile game data company, recently released a monthly overview of the nuclear game in mid-July 2025, revealing strong performance in the global front-line market.
The kernel game is of the type of in-depth interaction at the core of strategy, RPG, simulation and shooting. The overall income cycle grew by about 8 per cent in July, with a 12 per cent increase in downloads, continuing the strong momentum of $19 billion in applied purchases (IAP) income and 7 billion downloads in the first half of the year. In Western front-line markets such as the US and Europe, the income ring grew by about 10 per cent, or more than 15 per cent over the same period, and downloads showed a similar trend, with positive growth for all major game types. Of these, simulators and shooting games become “double engines” with income soaring by 25 per cent and 20 per cent, respectively.
Key contributors include:” The Year of the Race: Pretty Derby ” : ” The horseback IP of Cygames ” , the July update introduced a new event, driving the RPG ‘ s revenue up by 10 per cent and the Daily Active User (DAU) round up by 18 per cent. Roblox: User-generated content platform, simulation masters, 15% download at the July Summer Carnival event and over 40% IAP revenue. Free Fire x Fire Ninja: Garena’s shooting connection, ninja skin is time-limited, income is 20 per cent high and 5 million downloads are broken. Mission Caller Travel: Activation’s FPS pole, new season’s Black Movement model contributing 20% of the increase in firing class. Jedi For Life: The Krafton Runaway Classic, a 12 per cent increase in pre-heat downloads for the Global Championship in July. Dragonball Z Blast War: Card RPG from Bandai Namco, the new seal unlocked by Dragonball drives 10% RPG growth. Snippet: The Shadow Legend: Plarim’s strategy + RPG mixed up with a 5 per cent increase in revenues from hero recruitment. Crash: Star Dome Road: The turn-made RPG of miHoyo, with a 15% increase in the download of the new feature module of the Star Dome.
By contrast, the first-line markets in the east, such as China and Japan, performed more robustly in July: income and downloads increased by 5-7 per cent, but decreased by about 5 per cent, mainly by high base effect and economic uncertainty. The RPG market grew by as much as 10 per cent, thanks to the strong performance of Decreasing: The Star Dome — a new version online, with over 8 million downloads globally and 25 per cent of IAP contributions from the China region. The number of leaders increased by more than 20 per cent, and the core pushers included:“The Jedi for Life ” : A large-scale escape from telecommunication, with an increase of 10 per cent in the update of the “border islands” map in July. Delta Operations: a 30 per cent increase in pre-heat revenues in season 2. Crossing the Line of Fire: Legends: A classic FPS transplant, a new model called Bio-Crisis Linked Downloads 3 million times.
Appmagic had previously reported that in the first half of 2025, China ‘ s nuclear game had generated $19 billion in revenues and 7 billion downloads, an increase of 12 per cent over the same period, well above the recreational category ($10 billion).